Labour Rural Research Group (LRRG) report: Understanding Rural Britain

A landmark new report published today by the Labour Rural Research Group (LRRG) reveals the shifting political dynamics in rural Britain following Labour’s historic 2024 General Election victory.

Based on a survey of over 1,400 rural voters conducted between 30 June and 14 July 2025, “Understanding Rural Britain” sets out the issues, identities and expectations shaping the political landscape across the UK’s countryside.

The research, led by 26 rural Labour MPs including local MP for Suffolk Coastal finds that healthcare, the environment, and the rural economy top the list of political priorities for rural voters.

The report highlights widespread feelings of neglect, with nearly three quarters (74.4%) believing rural communities have been overlooked over the past 15 years. Over 80% of respondents believe a distinct rural strategy is needed to address challenges unique to rural life, including access to public services, affordable housing, and the future of farming and food production.

Commenting on the findings, Jenny Riddell-Carpenter, MP for Suffolk Coastal and Chair of LRRG said:

“This research confirms what many of us have been hearing on the doorstep for years – that rural Britain has its own distinct identity, that we value nature and the countryside – but we also desperately need public services to work for our communities. The ‘rural wall’ is critical for the UK to deliver its national ambitions – but we must be central to the national conversation. The LRRG will play a vital role in making sure that the rural interests are heard, understood and valued”.

The report also challenges stereotypes about rural voters’ resistance to development. Over 65% of respondents support local development – provided it respects rural identity and local needs. Meanwhile, trust in politicians remains low, with 65% expressing little or no trust across all parties, underlining the need for tangible, community-driven change.

Commenting on the reports findings that challenges stereotypes of rural voters as NIMBYs, Jenny Riddell-Carpenter MP said: 

“We need to put the term ‘NIMBYism’ to bed. It excludes a whole set of voters from a conversation about what local growth and local opportunity means for them, in their area. But if we capture what matters locally, build in for nature, and make growth inclusive for our rural areas – we can succeed where the previous Government failed”.

For more information about the LRRG visit www.LabourRuralResearchGroup.com

LRRG Report Understanding Rural Britain August 2025.pdf

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